insulated in this environment, they're going after a high income consumer with a decent value proposition. >> michael, obviously gas prices are a real factor here, they tend to sell at a loss, it affected the quarter, this quarter. is it your view that will continue to be at least an influence on results in 2013? >> yeah, that's the thing that oftentimes investors don't recognize that gas does influence costco. oftentimes they strip it out when they're talking a little bit about, when they're talking about what their earnings look like. i think it will be under pressure, although it's hard for me to imagine gas at $5 a gallon doesn't have more downside than upside and a quick comment, if i was unclear, i completely agree with the other guest. i think they are going after a high-end consumer that is trading down, as i think melissa correctly pointed out. they're going for nordstrom's consumer, looking to be more efficient. >> and yet at the same time, michael, just to ram home that valuation point, it's twice as expensive as for example target or walmart in terms of what you're paying for